Sharks vs Canucks

	vs
SHARKS		CANUCKS
5-8		5-8

The Aesthetics
Water-based creatures bearing teeth are prominently featured in these two logos. And they're both breaking things. The shark is breaking a hockey stick and the whale is breaking through ice. But as far as the overall look, I have to go with the Canucks. It's always been one of my favorites. As for the Sharks logo, while the recent change was an upgrade, they could've done better.
Canucks

The Nickname
Canucks are people and by and large, people are not impervious to Sharks. In fact, sometimes they lose limbs to big fish.
Sharks

The Analysis
Even though there isn't a "Canuck" in this logo, per se, I'm willing to give them a pass on that this time around. I love the Haida-style art and you can't say an orca in ice has nothing to do with Vancouver (which I may or may not have previously said). So here's why they're still getting beat by the Sharks. Call me slow, but I just found the "SJ" hidden in the Sharks' new logo and it's awesome! If you want to find it, check out the black in the fins. Look hard. You have to really want it. It's the last day of the tournament, so it's the final match for each logo.
Sharks

WINNER

2-1

 

Coyotes vs Oilers

	vs
COYOTES		OILERS
5-6		2-11

The Aesthetics
The howling coyote actually gives us something to look at. Is the oil drop at the top of circle meant to be the focal point of the Oilers logo? If not, all that's left is the text and you know how that irks me. Don't you? Notch another one for the desert dogs.
Coyotes

The Nickname
An Oiler is probably a rather rugged fellow. I don't he'd find any need to worry about a little Coyote. Face to face, I think he could take it. Don't ask me how.
Oilers

The Analysis
There are things that bother about the Coyotes logo, small things like the fact that the ear is seen more easily than the eye. The Oilers logo is strong, solid and classic. I imagine it will be one of those that sticks around forever despite the fact that I think it could use an upgrade or two. But who am I to say? It may come as a surprise to you all, but overall, I think it's better than the Coyotes. Oh, and that does it for the Oilers schedule. When next you see them, you'll be placing a vote.
Oilers

WINNER

2-1

 

Flames vs Blackhawks

	vs
FLAMES		BLACKHAWKS
12-1		2-11

The Aesthetics
Both of these teams wrap up their schedule today. Let's see how they fair. You probably already know who I like better for this category. And if you don't, it's the Flames. What's going on in the Blackhawks logo? Do they have a defined color scheme? Is there a way to find it in the logo? No? Meanwhile, the flaming "C" is cool, especially in black.
Flames

The Nickname
Humans have never been able to really control fire, not even Chief Blackhawk himself. A few Flames get out of control here and there and suddenly the entire state of California is under a wildfire watch.
Flames

The Analysis
Many have argued that I'm insane because I don't agree with "many other sports fans" who consider the Blackhawks logo to be one of the best ever. Thing is, I'm insane for so many reasons, and that's not any of them. It's a good solid logo as far as that goes. But as for what makes it one of the best in all of sports, I am at a loss. It looks to me like a well-drawn Indian head that was scribbled on at one point — and then left that way. But, as I've said before, who am I to say? You guys will get to decide once and for all. Voting starts on August 12. Mark your calendars! In the interim, it's a season finale sweep for the Flames.
Flames

WINNER

3-0

 

Oilers vs Ducks

	vs
OILERS		DUCKS
1-11		1-12

The Aesthetics
Lately it seems like all the good logos are facing off. Today, it's a couple of the worst. With barely 11 points between the two of them and only three more days left in the tournament, I think that is fair to say. The Ducks logo is a word mark, nothing more. To some extent, so is the Oilers logo, but at least there's a little more to it. They'll squeak by with this point.
Oilers

The Nickname
We've all seen what happens when Ducks and Oil get together. Not a pretty sight.
Oilers

The Analysis
You've got to give credit to the Ducks on the rebranding campaign this season. They're like the Tampa Bay Buccaneers. Change a goofy logo, win a championship. The major difference being, the Bucs have a cool logo. The Ducks lack that, though I am a fan of the webbed duck foot in the form of a "D." The Oilers logo, after 20 plus years just still saddens me. I like the red trip and copper in for orange, but it's just not enough. I'm giving this point to the Ducks in hopes they drop the "ANAHEIM UCKS" in the coming season. For now, the Oilers put the lame Ducks out of their misery. Only 17 teams left with matches in the next few days.
Ducks

WINNER

2-1

 

Avalanche vs Stars

	vs
AVALANCHE		STARS
11-2		8-5

The Aesthetics
This is the end of the line for both of these logos in this tournament. But its just the qualifying round. You will get to decide how good they really are. But I'll make this short and sweet. No logo has ever been helped by incorporating the text of the team name.
Avalanche

The Nickname
An Avalanche of snow has nothing on a Star of fire. Forget the snowslide, a big one could incinerate the planet. Then there's no snow to fall on anybody.
Stars

The Analysis
The giant avalanche across the "A" is a classic logo, not that you asked me. I see it being around a very long time. However, I can think of better ways to deal with a logo for the Dallas Stars. Maybe one day we'll get one. Until then, I like the "lone star" element, but not more than the Avs logo.
Avalanche

WINNER

2-1

 

Blues vs Flames

	vs
BLUES		FLAMES
5-8		11-1

The Aesthetics
Well, it's the end of the line for the Blues today. Good or bad, its their final match. And it's a tough one for me. One little nitpick I have on the Blues logo is how the top yellow line inside the "wing" goes too far to the left, almost touching that indented area. I don't know why it bothers me or how it can be properly rectified. And anyway, what's cooler than the flaming "C" logo?
Flames

The Nickname
Flames would burn a Blues man and melt his trumpet. He should stay away from fire.
Flames

The Analysis
I always sort of liked the secondary logo the Blues wore back in the mid-'90s during the period when red was one of their colors. I think a trumpet would make a great logo for them, not that the musical note isn't. But you know me, always one for change. Except for the Flames logo. That one is cool. You know why. Sorry, Blues fans. Not feeling it today, I guess. It was a good run.
Flames

WINNER

3-0

 

Stars vs Oilers

	vs
STARS		OILERS
7-5		1-10

The Aesthetics
All right, so both of these logos feature the team name as a main element, I'm sorry to say. The Oilers name appears to take up more of the logo than anything else but the the Stars logo also has the city name on it. Which is worse? A single drop of oil is meant to graphically symbolize the Oilers so we'll go with the Stars logo since it at least has a giant star on it.
Stars

The Nickname
Remember that giant ball of fire. Imagine a Star coming in contact with an oil pit. All of the Oilers would be toast. Or, incinerated, rather.
Stars

The Analysis
I thought the Stars logo looked great on all the Stanley Cup champion merchandise back in 1999. It's been a while since we've seen the Oilers logo on that stuff. All right, cheap shot. I apologize. I think despite its tradition, the Oilers might be better served by something like the logo they've been wearing on their third jersey. That was very sharp. The Stars should never ever reconsider their third jersey logo. I recently read where someone called it a "mooterus" which had me laughing out loud for a moment. Sweep for the Stars.
Stars

WINNER

3-0

 

Flames vs Avalanche

	vs
FLAMES		AVALANCHE
10-1		11-1

The Aesthetics
Despite what some readers may think, I actually like letter-based logos. We've got flames on a "C" and an avalanche on an "A." Plus, I've said before that I feel like the Avalanche logo will be an all-time NHL logo classic. But that's not to say the Flames logo isn't already. However, when we look at the elements of these logos, the avalanche is being led by a subtle puck and that is cool.
Avalanche

The Nickname
This is the ultimate battle. Fire and ice. The Flames melt the Avalanche, turning it into a waterfall which extinguishes the fire. That was a pretty good one.
Flames

The Analysis
This is another hard call to make. If you want to know my thoughts on these logos, you should go back and read their previous matches since I'd rather not go through it all again. The deciding factor, though, will be that as one of the few Canadian teams, the Flames logo's "C" can stand for Calgary or Canada. The "A" is only for Avalanche.
Flames

WINNER

2-1

 

Canucks vs Kings

	vs
CANUCKS		KINGS
5-7		6-5

The Aesthetics
This is a hard one. I like both of these logos. How to choose. I actually like the Canucks logo's color scheme better than the Kings. I also like the Haida style artwork. It's very unique in this league. But both of these teams have struggled with an identity for decades, changing logos constantly. But as for right now, I'm going with the Canucks.
Canucks

The Nickname
A King pretty much gets whatever he wants. He can have Canucks do... anything really. Go whaling or something. I don't know. Where are my creative juices when I need them?
Kings

The Analysis
As far as logos pertaining to the team names, a Canuck is not a whale. A King is not a crown, but he wears one. I also like the subtle hockey sticks in the top of the crown and the suns on either side of it. The Canucks logo doesn't offer anything cool like that.
Kings

WINNER

2-1

 

Red Wings vs Avalanche

	vs
RED WINGS		AVALANCHE
4-8		10-1

The Aesthetics
When these teams get together, it's usually the greatest playoff hockey you could hope for. But when comparing their logos head-to-head, there's really no question in my mind as to who takes the cake.
Avalanche

The Nickname
Red-Winged birds have no fearing falling snow as they can simply fly over an Avalanche. Not too close, though.
Red Wings

The Analysis
I would be remiss if I didn't at least mention the longevity of the Red Wings logo. I'd also get an earful from ultra-traditionalists who fear change with regard to the Original Six like the very plague if I suggested an upgrade of any kind for it. But let me just remind you all of the new Boston Bruins logo. No limbs were lost when that was unveiled. So open your minds a little... and accept the fact that one day the Avalanche logo will be looked upon as a sports logo classic in the same way — except better because as of right now, it doesn't need an upgrade. Any changes would only hurt it. You see where I'm going now?
Avalanche

WINNER

2-1

 

Flames vs Canucks

	vs
FLAMES		CANUCKS
9-1		5-6

The Aesthetics
Both of these logos are made from the letter "C." One forms a Haida-style whale while other emits fire. I like the simplicity of the Flames logo but also the color scheme of the Canucks logo. Since word on the street is that these colors aren't long for this earth, I'm going to give them this point.
Canucks

The Nickname
Flames burn everything, Canucks included.
Flames

The Analysis
Looking at the Canucks logo, I'm continually confused by the whale. This isn't to say that I believe the orca has no connection to the Canucks as a team (as opposed to the organization), but I really like the design John Slabyk came up with. You know the one. Anyway, they can't win for the "C" (symbolizing "Canucks" and "Canada") because the Flames have one of those too. Plus, how can you improve on a logo for a team called the Calgary Flames, anyway?
Flames

WINNER

2-1

 

Wild vs Coyotes

	vs
WILD		COYOTES
11-2		5-4

The Aesthetics
Well this is it for the Wild — last match of the tournament. They're going to be the first ones finished. And for that, we're going to milk this forest scene for all its worth. If you don't see how cool it is, then I'm convinced you're blind. That coyote just looks awkward to me. But then again I didn't hate the original Coyotes logo from the late '90s.
Wild

The Nickname
The Coyotes live in the Wild, true. But so do bears.
Wild

The Analysis
I've said it all before about the Wild logo. I'm not sure what else I can add. It's really a great team icon. But just one more time for posterity: Inside the outline of a bear's head you've got a beautiful forest scene featuring trees, mountains, a river, a sunset and — wait for it — the north star in a fitting tribute to the history of The State of Hockey. Anything I missed? I think the Coyotes logo is designed well but it doesn't have nearly the depth of the Wild. And that's that for the Wild in this tournament.
Wild

WINNER

3-0

 

Wild vs Blue Jackets

	vs
WILD		BLUE JACKETS
11-1		7-1

The Aesthetics
These are the league's two youngest teams, part of the most recent expansion. As far as aesthetics, this is one of the most difficult matches to judge. This incarnation of the Blue Jackets is simply the best ever devised. At the same time The Wild logo is pretty awesome. Some may not necessarily agree, but they really have to want it to see it. I don't know who to choose. I'm tempted to flip a coin. But since I can't do that, I'm going with the Blue Jackets for reasons unknown.
Blue Jackets

The Nickname
A Blue Jacket should know his way around the Wild, but if he were to face a bear, I don't know that he could necessarily hold his own.
Wild

The Analysis
A clever forest scene of Minnesota versus an Ohio flag wrapped around a silver star. How do you decide? Somebody really knew what they were doing when they designed these. However, while the Wild logo could befit any forest-laden locale, the Blue Jackets logo is very specific to Ohio. My love for the Wild logo will have to be overtaken. I'm sorry to say.
Blue Jackets

WINNER

2-1

 

Wild vs Avalanche

	vs
WILD		AVALANCHE
11-0		9-1

The Aesthetics
I've been dreading this match. How do you decide between two of the league's best logos? And while not everyone will agree with me, for now I'm the one having to decide. I'm going to go with the Avalanche logo but I can't really explain why. Just accept it.
Avalanche

The Nickname
If we assume the Wild is a forest and all the life that's part of it, then an Avalanche has the upper hand. The falling snow would completely take out everything.
Avalanche

The Analysis
This is where the Wild can truly earn a point. It's impossible to look at that logo and not see something different every time. You've got so many different things going on that it makes for a logo that's always interesting to look at — not to say that the Avalanche logo doesn't, but you can't expect to sweep a logo that looks that cool.
Wild

WINNER

2-1

 

Stars vs Wild

	vs
STARS		WILD
5-4		10-0

The Aesthetics
These two logos seem to share a few colors. It makes the red in the Wild logo really stand out. But as far as who takes the point in this category, I think you already know who I'm going to pick. I really do think there are was of improving the Stars logo if you remove all the lettering from it. I like the star itself, though I admit it would look a little bare on its own. I've heard tale of a new Stars logo to be unveiled this summer. So we'll wait and see what happens.
Wild

The Nickname
What seems to keep working for the Stars is the fact that one is a giant ball of fire that you couldn't possibly imagine up close. Even the Wild would be consumed by its ferocity.
Stars

The Analysis
Now this one is harder for me, because it could almost go either way. The big "lone star" has Texas written all over it (I say that despite Dallas actually being written right there). The Wild logo continues to amaze me with all of its ingeniously combined elements. I wanted to give the Stars logo this point, but I can't in good conscience take it away from a logo this good. It's even got the "north star" as a tribute to Minnesota's hockey history. It was a close one, though.
Wild

WINNER

2-1

 

Ducks vs Flames

	vs
DUCKS		FLAMES
1-10		8-1

The Aesthetics
Is it wrong of me to keep hating on the Ducks logo? I like the colors but the wordmark just rubs me the wrong way as far as crests go. Meanwhile, the flaming "C" continues to impress... me. Let's clean things up on the Ducks side and make the duck foot the primary and lose the rest of the letters. Then maybe they'll have a real shot in this competition.
Flames

The Nickname
What do you get when you cross a Duck and a Flame? Dinner. (You knew I was going there.)
Flames

The Analysis
For many teams, I understand it's a difficult task to find some way to represent the home city visually in a way that would be universally recognizable. Anaheim and Calgary are two such cities I would lump in that category. So instead, I'm looking at the basics. Do we see ducks and do we see flames? In fact, I do see flames attached to a "C" meant to do its best job of representing both Calgary and even Canada. As far as ducks, all I see is a footprint, meaning that duck was there. Or it's just a duck foot indicating to me what was left after the stew was made.
Flames

WINNER

3-0

 

Canucks vs Ducks

	vs
CANUCKS		DUCKS
4-6		1-9

The Aesthetics
This is easy. The wordmark the Ducks are claiming is a logo... isnt. Meanwhile, the color combination in the Canucks logo is cool, not that the Ducks colors aren't — but they need a better logo.
Canucks

The Nickname
If he was a good shot, a Canuck might be able to successfully hunt a Duck.
Canucks

The Analysis
Aside from the "C" formed the logo itself, the Canucks logo doesn't do much to represent the very team name it's meant to — but neither does the Ducks logo. A webbed duck foot in the form of a "D" isn't enough of a saving grace for this logo. And it gets swept again.
Canucks

WINNER

3-0