Wednesday, July 18, 2007

Penguins vs Rangers


vs
PENGUINS
RANGERS
1-5
2-8


The Aesthetics
Throughout most of this tournament, I've been bad-mouthing the Penguins logo, ignoring the fact that I actually like it. Granted, I like the '90s logo better, but this one is kind of cool. Despite what you may think, I actually am a fan of retro, just not when retro sucks. Anyway, for not using their entire name to make the logo, I award this point to the Penguins.
Penguins

The Nickname
Perhaps there's an arctic wildlife preserve somewhere where a Ranger keeps tabs on a bunch of Penguins.
Rangers

The Analysis
I've said it enough times but both of these teams have and currently use logos that would make better primaries than the primaries they actually use. Did that make sense? Read it again if it didn't. Anyway, I may not like hockey sticks and equipment in what are meant to be hockey logos, but more than that I hate words in them. Words are not symbols. Well, they are, but in a different way. Plus, there's actually a penguin in the Penguins logo. Kudos for that.
Penguins


WINNER
2-1

 

Blackhawks vs Avalanche


vs
BLACKHAWKS
AVALANCHE
2-9
7-0


The Aesthetics
I hate to say it, but look at the records, this may be a really easy one. But the tournament is winding down for the Blackhawks. Just two more matches left after today. So let's get to it. As I discussed with a reader in the comments a few days ago, I counted eight different colors in the Blackhawks logo. It desperately needs a more defined color scheme. The Avalanche logo, on the other hand, is one of those all-around sports logo classics.
Avalanche

The Nickname
I don't care how tough Chief Blackhawk thinks he is, even an Avalanche would do him in.
Avalanche

The Analysis
You could say both logos do a decent job of being logos. As much as I complain about the Blackhawks logo, there are no words or hockey paraphernalia in it. I just can't get past the colors and overall design. There are bigger and better things you can do with a name like Blackhawks. The Avalanche logo has great colors a cool design and subtle elements like the puck at the bottom end of the avalanche itself. I'm also a fan of the bigfoot secondary logo but I know this competition isn't about those.
Avalanche


WINNER
3-0

 

Tuesday, July 17, 2007

Looking To The Future

The NHL Tournament of Logos is winding down but don't worry, it won't be over even when it's over. There's still the Championship Tournament where we'll pit the best of the East against the best of the West. That will be the ultimate decider of whose logo is really the best. Who will be able to stand up to the stiff competition in this marathon tournament.

I see a handful of you have voted in the poll I recently placed on the sidebar. I'm glad to see that. I'm also glad to see that no one has voted "no" so far. That's appreciated. Just so you know — if you're interested — I am working on a plan to implement a polling system for this site.

It likely won't be sorted out until after this tournament ends, but just so you know, there will be plenty to come. In future "mini-tournaments" I'll take random logos (secondaries and third jersey logos included) and place them in 16-team elimination grids and determine overall winners in a Stanley Cup playoff style competition (except not best-of-seven as that would not work). I may even go back in time and grab logos from teams that no longer exist. The sky's the limit, right?

Anyway, those are just some ideas I'm throwing around at the moment. If you have any suggestions for me, I'd love nothing more than to hear them. Drop me a line in the comments section and I'll certainly respond.

As a side note, it has come to my attention that I have a typo — I put "wade made" instead of "was made" — but unfortunately once votes have been cast I cannot make any changes to it. So there my typo will stay until I take the poll down. It pains me deeply but it is sadly out of my hands.

Wild vs Flames


vs
WILD
FLAMES
7-0
8-0


The Aesthetics
This is going to be hard to watch. Two completely undefeated teams. And somebody has to lose. Here, though, you can't deny the beauty of the Wild logo. Great colors and a rather unique design.
Wild

The Nickname
The Wild cannot stand up to a wildfire. Flames can engulf a forest and leave nothing but ashes in its wake.
Flames

The Analysis
I'm convinced the Minnesota Wild logo is one of the most under-appreciated in the National Hockey League. How can you not admire it though? Not that it should take away from the Flames logo at all. I'm not sure how you could make it any better. I was one of the few, however, that liked the flaming horse logo from the third jersey. Still, that's not in competition here. So when comparing these two logos, the Wild has to win out.
Wild


WINNER
2-1

 

Canadiens vs Thrashers


vs
CANADIENS
THRASHERS
6-2
4-4


The Aesthetics
As far as looks, I think the Thrashers have a great, strong logo. Unique color scheme. The hockey stick turns me off, though. The Canadiens logo, on the other hand, is very bold. It just stands out. And the bleu, blanc et rouge? Don't question it.
Canadiens

The Nickname
I feel like we've had a similar incident before, but say a Thrasher is flying in the air. It would be very easy for him to lay a "bomb" on the head of an unwitting Canadien.
Thrashers

The Analysis
First off, you'll notice that while the Thrashers logo actually features a bird, the Canadiens doesn't truly symbolize what it's meant to. But then the question is what does a "Canadien" look like anyway? So I guess the "C" is appropriate. It's well-designed and pays homage to the past in an aesthetically-pleasing manner. But enough talk about that. The Thrashers logo has some rather cool colors, but that would've earned it credit in Aesthetics above. Here, you gotta have something deeper. And the Habs have it. (That mysterious "H.")
Canadiens


WINNER
2-1

 

Oilers vs Kings


vs
OILERS
KINGS
1-8
3-5


The Aesthetics
Well it's been a full two weeks since we've seen the Oilers in action. And at that time they were way ahead of everyone in matches played. Today, they're pretty much on par with the league. Unfortunately, they still have the same logo made up almost exclusively of the team name. The Kings on the other hand, are still looking as good as ever.
Kings

The Nickname
A King rules the land. An Oiler digs in it.
Kings

The Analysis
I feel like the Oilers logo missed the boat. The current shoulder logo isn't all bad and the third jersey logo is epic (after all, it was created by a comic book writer). Put this one on the shoulder. And that is all I have to say on the matter. The Kings hit the nail on the head with this logo. I like the purple shield they used in the late '90s but a crown is so much more effective. Add in the subtle hockey sticks and the suns on either side and you can call this a sweep of the coolest kind.
Kings


WINNER
3-0

 

Monday, July 16, 2007

Lightning vs Penguins


vs
LIGHTNING
PENGUINS
3-4
0-5


The Aesthetics
Both logos have simple color schemes. The Lightning logo lacks the movement seen in the Penguins. The hockey stick gives it a demerit but the Lightning logo goes all out with the team name. That doesn't win points.
Penguins

The Nickname
If a Penguin got struck by Lightning, that would be that.
Lightning

The Analysis
Not only is the penguin in the Penguins logo carrying a hockey stick, but he's donning hockey gear with the gloves and skates. It's cute — if he's in a comic book, not on the front of a jersey. The '90s era logo was an improvement, though I am a fan of the Vegas gold. Fortunately for the Pens, despite all of that, the Lightning logo's use of a '90s era lettering and a flat yet 3-D bolt wins them the point.
Penguins


WINNER
2-1

 

Avalanche vs Ducks


vs
AVALANCHE
DUCKS
6-0
1-7


The Aesthetics
The Avalanche logo is one of those sports logo classics that I feel will be one of those icons that lasts forever. It certainly has the potential. The Ducks logo needs a change and fast. Perhaps it can lose the words and just stick with the duck foot "D." I'm assuming that's what they're going to do this summer, but until they announce it, we're stuck with this version.
Avalanche

The Nickname
If a Duck got caught in an Avalanche, he'd be toast.
Avalanche

The Analysis
The great thing about the Avalanche logo is that I can't actually envision anything else in its place. What would be a better logo for the team than that? There's nothing. Meanwhile, the Ducks need help and I'm going to say flat out that they're losing this point because the logo is nothing more than a wordmark.
Avalanche


WINNER
3-0

 

Thrashers vs Devils


vs
THRASHERS
DEVILS
4-3
7-1


The Aesthetics
The Devils have a great-looking logo by most standards, but it's very flat. Despite the hockey stick in the logo, this one goes to the Thrashers
Thrashers

The Nickname
The Devil is evil and powerful. A little bird like a Thrasher doesn't stand a chance.
Devils

The Analysis
Both logos are effective and appropriate and don't lose any points there. So we look to the underlying stuff like the subtle "NJ" in the Devils logo and the blatant and annoying hockey stick held by a bird in the Thrashers. I think you know where I'm going.
Devils


WINNER
2-1

 

Wild vs Sharks


vs
WILD
SHARKS
6-0
4-4


The Aesthetics
I don't think it really even requires an explanation. The Wild logo just has so much to offer in such a small space. The Sharks logo has a broken hockey stick on which the tape doesn't even go around the stick.
Wild

The Nickname
You can make the case that Sharks live in the Wild. But its still dangerous for them.
Wild

The Analysis
I've talked before about how much the Wild logo manages to work in. The Sharks logo is all right but its not as fierce as it could be. And there's an awful lot of black used. It's a decent enough logo but perhaps it can get this point against another team.
Wild


WINNER
3-0