The Avalanche logo is one of those sports logo classics that I feel will be one of those icons that lasts forever. It certainly has the potential. The Ducks logo needs a change and fast. Perhaps it can lose the words and just stick with the duck foot "D." I'm assuming that's what they're going to do this summer, but until they announce it, we're stuck with this version.
If a Duck got caught in an Avalanche, he'd be toast.
The great thing about the Avalanche logo is that I can't actually envision anything else in its place. What would be a better logo for the team than that? There's nothing. Meanwhile, the Ducks need help and I'm going to say flat out that they're losing this point because the logo is nothing more than a wordmark.
Monday, July 16, 2007