These are a couple of young logos — less than five years under their belts. The Coyotes logo certainly says desert but not any better than the old one. I like it, but not more than the Blue Jackets logo. These is where small detail can actually help.
If a Coyote snuck up on a Blue Jacket while he was sleeping, do you think he'd be able to react quick enough to avoid becoming dinner? I have my doubts.
The Blue Jackets logo features an Ohio flag forming a "C" for Columbus. How can you improve on that? The Jackets definitely hit the mark with this logo. Nice to see them going with it as the primary this season. The Coyotes logo doesn't really have anything like that and it just looks awkward to me. By the way, this is the finale for the Jackets.
Saturday, August 4, 2007