While the Lightning logo may include an annoying wordmark, the Capitals logo is almost nothing but a wordmark. And not even a very good one. I like the Capitals' new colors, but I don't like what they did with them.
If Lightning struck the Capital, it could all go up in flames.
Both logos spell out the team name so it comes down to the more subtle elements. And in that area, the Capitals logo has a hockey stick and a puck. Still, I'm a fan of the three stars about the word "Washington." The Lightning logo, on the other hand, has no such subtle elements. Now if we were looking at the secondary, it has an outline of the state of Florida which is a nice touch. But we're not. No sweep for the Bolts here.
Friday, July 20, 2007