Tuesday, September 18, 2007

Concepts From The Coast

My concept art posts are making their glorious return this week with all the Rbk EDGE jerseys finally released. Today we're taking a trip out West.

This one was interesting. It's a hybrid of the old logo with the new. I think it would be millions of times better if they just dropped the "ucks." How many times have I said that?

I mean consider how the wordmark logo actually looks on the jerseys. It's even got fewer letters than "capitals" yet it still seems smaller across the chest. I was really hoping for a change this year. Let them get the whole Ducks rebranding thing out of the way last season and then try something real this season.

I guess we can only ask for so much.

Here's something I don't love but thought it was an interesting idea. It's the current jersey with the old Mighty Ducks colors. Probably not a winner.

And then going all the way back we've got a simple recoloring of the old jersey and logo. Once again, it's not awful, but it just doesn't seem to fit.

Here's the winner.

I think if it were orange, that third jersey would just kill. The Ducks could be among the best-looking teams in the league if they wanted to. But the NHL doesn't hire designers like this. That would be too much to hope for.

So let's move along to Los Angeles. A while back I'd written a post suggesting using the old King head third jersey logo with some modern-day recoloring. The purple beard blended in too much on the dark jersey so I wondered what it would look like in silver. And I got my answer.

I'm sorry, but why isn't that the primary Kings logo anyway? That says "kings" to me! (Not that a crown necessarily doesn't.) Oh and as a personal aside to the designer, what's the deal with stealing the Lightning's armpit stripes?

Anyway, let's head up the coast to San Jose and check out some other Lightning-related designs. One Sharks fans created these concepts based off Tampa Bay's Reebok jersey design, replacing the blue with teal.

Actually, I'm a big fan of the one on the left. The full shark makes for a much fiercer logo if you ask me — not that you were. As for the shield logo, I don't feel it makes a very good crest. It's a little much. I think it looks great on the pants and might even look nice on the shoulder — maybe for a third jersey one day.

The other thing I like is the diamond fin logo found on the shoulders of these designs. I'm a little surprised and disappointed it was left out of the actual uniform design.

What do you guys think of these? And remember, if you've made an concepts or seen any around that I haven't already posted, feel free to send them along. You can email me at nhllogos@gmail.com.


tyboughner said...

first of all thanks chris for posting my concepts. ..haha i dont know if i was even thinking about the lightning when i put the stripes there.

Tedd said...

I like the concept Sharks uniform on the left too. I think the Shark jumping out of the water logo is much better than the Shark in the triangle logo.

Q said...

The last Ducks concept is very nice...

Robin Brown said...

I like the big "D" ducks concepts with the flying duck on the shoulders. I'd like to see it with the same swooping diagonal that is on the current jersey. The 3rd Jersey for sure should be on Orange. An entirely gold jersey is a bit much.

The current Ducks logo used on the new RBK Edge jersey is just TOO DAMN SMALL... TINY even.

Paul said...

I do like the third Ducks concept that was posted, the one that you like, Chris. The hybrid logo doesn't look right at all. Same with weird hybrids of the old and new Ducks branding. If I had to make a combined look of the two, I'd prefer the Ducks old design (including the original mask logo) in the new colors with some detail tweaking, plus keep the new nameplate font and have a different number font.

The same designer that did that very appealing Ducks concept did a nice one for the Panthers.

As for the Sharks concept, I agree that the full body shark logo is the more appropriate one of the two for the crest. The new shield logo I also agree should be on the shoulders of a future black alternate jersey.

tyboughner said...

when i was making the ducks concept i chose to use gold instead of orange because the orange looked to bright. Also no one has ever had a gold jersey and i think it would look cool, but eiher color works with that cool logo.

nogoodbye said...

I agree, I really like the full shark as the main logo. Looks much better than in the 'triangle'. IMO