Both of these logos have lost as many matches as they've won. So it would appear we're looking at a pair of mediocre logos here. But it doesn't really feel that way. Despite the unique colors — teal and silver — the Sharks logo is complicated and rather minutely detailed. It also features a hockey stick rather prominently. As a polar opposite, the Stars logo is simple and too features unique colors with a heaping side of giant letters. Obviously both logos could use an overhaul or at least slight improvements. Ultimately the edge is going to the Sharks for actually being a logo and not a wordmark.
Crazy huge, insane ball of fire hurling at lightning speed. The Star incinerates the Shark quicker than you could do half a blink.
Aside from its cosmetic shortfalls, the Sharks logo is rather fierce looking. It's what I think of when I think shark. It definitely captures the team's name. The Stars does a decent job too but it goes a step further, symbolizing its home state of Texas — the Lonestar State — with its single star. I'm not saying its perfect, but it gets my vote here.
Friday, July 6, 2007