The Capitals' new logo debuts in the tournament today — a day after being officially unveiled — and sadly, there's nothing very impressive about it. Both logos manage to spell out the team names completely. And both incorporate a hockey stick. And a puck! Completely unnecessary, in my opnion. Neither team should get this point. But somebody has to. The Islanders logo is a lot easier on the eyes in comparison.
It's in the Capital where laws are written that might affect Islanders and perhaps what fish they're allowed to catch or not catch. I suppose.
As I mentioned in Aesthetics, both logos have hockey sticks, pucks and the team name spelled out. The difference (aside from color) is how they incorporate representations of their home towns. We have an orange map of Long Island on one which is fairly obvious. On the other we have a very subtle ode to D.C. with three stars above Washington which are culled from the District of Columbia flag. I love subtlety in logos.
Saturday, June 23, 2007