The new Capitals logo was just unveiled last week. It's sharp but it breaks one of my cardinal rules. And you know they're gospel, buddy. If we look we see both teams make the mistake of spelling out the full name in the logo. But someone has to get the point. The Capitals logo gets it for the good colors.
If lawmakers in the Capital can pass legislation to, say, protect maple trees, they then have the upper hand on a Maple Leaf. Crazy thought.
Both logos spell out the full team name so nobody's getting any default points here. The saving grace then has to come in how the logo depicts the name. Again, I was always a fan of the capitol building but three stars does not a point get. I've said before that a silhouette is too easy, but let me eat my words now. This one is very practical in comparison.
Tuesday, June 26, 2007