Wednesday, June 13, 2007

NHL Concept Logos, Part 1

I've been scouring the web over the last couple of weeks in search of logos designed by fans for their favorite teams. Logos that are cool — or not cool as the case may be — but will never see the front of an NHL jersey.

As is the case with most of these logos, I can't remember where I found them so if you designed any of them, feel free to let me know via a comment. And for the record, great work! Anyway, let's dive right in.

This is a logo designed for the Tampa Bay Lightning. As you can plainly see, the designer makes use of a lightning bolt as the "B" in "TB" for — you guessed it — Tampa Bay. As I've said, I've never been a huge fan of clearly obvious letters in logos, but this one isn't horrible. Still not my favorite though. I feel like there's a way to do it well that's subtle. Look at the New Jersey Devils logo. It features a very subtle "NJ" — so subtle you kind of have to stare at it to see it. That's what I like in a logo. But that didn't stop someone from coming up with a few concept logos for the Devils. I'll have those tomorrow in Part 2.

Until then, I have an Edmonton Oilers logo to share. Basically, the artist has kept the oil drop from the original logo and set it inside a gear — a little like the team's third jersey logo. It's nice, but as far as the colors go, I'm more a fan of the silver and blue in said alternate logo. But who am I to complain? Any Oilers fans out there reading this? What do you think?

Now our feature presentation. It's been widely rumored as of late that the Toronto Maple Leafs have plans to alter and adjust their logo for the new season. Reports have suggested that only minor changes to the leaf silhouette will take place but that the logo will remain in large part much the way it is now.

So turn your attention to the right. The top logo is basically the maple leaf from the Canadian flag turned blue with "Toronto Maple Leafs" written inside. Next we have a maple leaf within a circle — a logo which seems oddly familiar yet for some reason I can't quite place it. NHL All-Star Game logo? Olympics logo? If you recognize it, let me know.

And finally, we're treated to this gem on the bottom. If you want radical, this one is for you. I have no idea what's going on there. It scares me a little. I mean it's way too intricate to ever seen on a uniform which is why I'm not truly worried — but, still, it's weird. In a way I like it and in a way I don't. That's all I have to say on the matter.

And finally, check out this blast from the past. Someone came up with this design for the Minnesota North Stars about 11 years too late. Personally, I never liked the old North Stars logo — I say that knowing that I could be stoned to death for such a remark. It was just too — lame.

Not that this one is much better. But it has a little more something to it, at least.

So there you have it. Six concept logos for your Wednesday. Mull those over and get back to me in the comments. What do you like? What do you dislike? What would you like to cram down my throat? — all right, easy does it. I'm just sharing what I've found. Which reminds me, if you find any cool concept logos around the web or have any on your hard drive, let me know about them in the comments.

Stay tuned for Part 2 tomorrow — or whenever I feel like posting it.

Blues vs Ducks


vs
BLUES
DUCKS
0-0
0-0


The Aesthetics
Simplicity abounds in design here. Both teams use a simple but attractive color scheme. The problem is the team is named the Ducks. I don't see a duck. There's a duck footprint in the shape of a "D," but it's drowned out by all the other letters. The musical note, however, is the perfect way of symbolizing the Blues.
Blues

The Nickname
Playing his sax, a jazz man could certainly drown out any quacking Ducks while playing the Blues.
Blues

The Analysis
Cheers to the Ducks for dropping "Mighty" from their name this season, but the logo they turned out was unfortunate. When compared to the Blues, the Blues win it by a landslide in overall design and style. If the Ducks want a better shot, they should drop the words from the logo and at least make the duck footprint the primary.
Blues


WINNER
3-0

 

Penguins vs Capitals


vs
PENGUINS
CAPITALS
0-0
0-0


The Aesthetics
Right off, both logos have a lot of complexities though we find a lot more in the Capitals, obviously. On the other hand, its colors are appealing and used well. The Penguins makes use of only a single color outside of black and white (albeit a good color). Despite the Capitals' use of a script spelling out the team name (and city) within in the logo, it still squeaks by with the point.
Capitals

The Nickname
If we assume the Capitals are lawmakers of some sort, then it's their job to write laws to protect Penguins and other animals. They therefore have the upper hand.
Capitals

The Analysis
Washington, D.C. is the capital of the United States so the name seems like a rather obvious choice. But as far as the name goes, my question is: What is a Capital? A Penguin is a little ineffectual flightless bird. Regardless, I don't know what relevance Penguins have to the city of Pittsburgh as Penguins tend to live in rather chilly locales.
Capitals


WINNER
3-0

 

Avalanche vs Predators


vs
AVALANCHE
PREDATORS
0-0
0-0


The Aesthetics
These are two of the coolest looking logos in the NHL, so it should be a close battle. Both logos make use of detail, the Predators more so than the Avalanche. Despite the nice color combination, however, the detail in the Predators is a little too much. The Avalanche logo has better proportions and is very streamlined while making clever use of its name.
Avalanche

The Nickname
Walking through the snow-covered, mountain woods, even the Predator in a saber-toothed tiger couldn't possibly live through the destruction of an Avalanche.
Avalanche

The Analysis
They play in the often snow-capped Rocky Mountains of Denver so it's not a big leap to determine where the name comes from. The Predators, on the other hand, have a cooler story. While the arena where they play was being built, construction workers came upon the ancient bones of what was once a saber-toothed tiger. That is how the logo was born.
Predators


WINNER
2-1